The purpose of a film teaser trailer is to advertise the film, usually by highlighting the best bits of the film in the trailer, so more of the target audience want to see the film. The first ever trailer was shown in the U.S.A in November 1913. The trailer was produced by Nils Granlund for the short film The Pleasure Seekers. In the early 20th century film trailers tended to be in black and white, have very little dialogue, often augmented by large, descriptive text and have non-diegetic sound an example of a very early film trailer can be seen below:
Right up until the late 1950’s trailers were mostly created by National Screen Service. However in the 1960s the face of cinema trailers changed. Slow-paced, calmer trailers were replaced with Text-less, montage trailers and quick-editing. In 1964, Andrew J. Kuehn distributed his independently-produced trailer for Night of the Iguana using stark, high-contrast photography, fast-paced editing and a provocative narration by a young James Earl Jones. His format was so successful; he began producing this new form of trailer with partner Dan Davis:
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